Some cleaning businesses have a Google Business Profile.
Most will have a website.
Others will have a brochure.
All will use email.
But, to give your cleaning business the best chance of success for winning new business, you need a combination of assets at your disposal.
Agenda
11 Key Sales Assets
The Most Important Asset
How to Develop a KILLER Sales Story
Here are the 11 sales assets you need for your cleaning business:
E-Mail.Less intimidating than a telephone call, email can be used as an effective introduction to potential clients.
The Proactive Telephone Call.Some say that the telephone is still the best way to score a face to face meeting with prospects. Use it.
Voicemail.Often overlooked, voicemail is an effective tool for delivering snippets of your sales story and begin building relationships.
Social Media.In particular LinkedIn, the biggest B2B platform in the world. Use it to provide information and engage with prospects.
Digital Marketing.Blogs, Podcasts, YouTube and Webinars help to position you as an expert with your ideal clients.
Printed Marketing Materials.Brochures, flyers and sales letters. When used properly they can be beneficial for your cleaning business.
Case Studies.Case studies show how your cleaning service has helped other clients and are powerful evidence of your service delivery.
Presentations.When planned and executed properly, a killer presentation can be the difference maker that truly sets you apart from the competition.
Networking.Building relationships and connecting with people who can help you and your business.
Entertainment.A ton of business is conducted away from the office. When used properly, entertainment can be very effective.
The Face-to-Face Meeting.The ultimate goal of for using your sales assets is to set up a face to face meeting.Share
The Most Important Sales Asset for your Cleaning Business
The sales story.
A sales story consists of the talking points you use when someone asks what your cleaning business does.
Or when you tell someone about your cleaning business.
The sales story is incorporated into all the other sales assets.
To have continued success for your cleaning business, you need a compelling, client focused sales story.
It’s the best opportunity to
Set you apart from the competition;
Gain potential clients’ attention; and
Position your business as the experts able to solve your clients’ problems.
Clients are not interested in what you do.
They want to know what your cleaning business can do for them.
By framing your sales story around what’s most important to the client, you stand out from the competition.
How to Develop a KILLER Sales Story
There are three building blocks for developing a killer sales story.
I learned these from Mike Weinberg.
Client Issues:
What pains does your cleaning service remove?
What problems does your cleaning service solve?
What results does your cleaning service achieve for clients?
Offerings: What cleaning service(s) do you sell.
Differentiators + Benefits: How is your cleaning service different from the competition. Why are you better?Provide reasons why your cleaning business is the best choice to address your client’s issues.
What’s the best way to develop a sales story for your cleaning business?
Writing a Power Statement.
A simple one page document that encapsulates your sales story.
In this week’s episode of The Growth Lab podcast, I break down how you can create a website that generates leads for your cleaning business. Listen here.
Prefer watching over listening? Check out The Growth Lab podcast on YouTube.
And if you want the written guide, read it here.
Thanks for reading!
Matt @ The Growth Lab
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