value prop

ICP Series

+2

117. You're Not Losing on Price — You're Losing Because Buyers Can't Tell You Apart

Feb 4, 2026

•

5 min read

117. You're Not Losing on Price — You're Losing Because Buyers Can't Tell You Apart

ICP Series #4

Matt Harris

sales process

+3

115. Your Salespeople Aren't Bad at Closing — Your ICP Is Unclear

Jan 21, 2026

•

4 min read

115. Your Salespeople Aren't Bad at Closing — Your ICP Is Unclear

ICP Series #2

Matt Harris

ICP Series

+2

114. The £180K Problem: Why You're Winning 40% Less Than You Should

Jan 14, 2026

•

4 min read

114. The £180K Problem: Why You're Winning 40% Less Than You Should

ICP Series #1

Matt Harris